Everyone by now knows about Google and their notorious updates. Everywhere I look people a crying the sky is falling the sky is falling. Just this week alone I have had THREE… Count them 1 – 2 – 3!!! Two SEO COMPANIES and one SEO software company PAY ME to share my test results and to consult them on what they need to change.

I’m not sure how many times I need to say this before you finally start to get it. No matter WHAT CHANGES GOOGLE MAKES they will always favor high quality content and targeted backlinks. Does that mean that backlinks such as profile links ect. do not count? Of course they do! Let me break it down for you:

Profile Link Pros & Cons

PROS – Profile backlinks are your low level backlinks. They are not going to help you dominate the race, however they will give you that cutting edge. The secret to using this approach is consistency and bulk. Here is why… Out of 2,000 profile backlinks that you have generated within 30 to 90 days approximately twenty to thirty of them will actually be indexed. This is way this should be outsourced and you should not waste your time on doing them yourself.

CONS – Our testing has proven time and time again that approximately 100 profile links are equivalent to 1 or 2 high quality links. The sad but true part is all links are not created equal. The reason for this is that it is extremely difficult to find high quality profile links on a site that just happens to meet your niche market. It doesn’t matter if the profile link is from a high PR ranking site, themes play a roll in the quality of the link.

Social Bookmarking Links Pros & Cons

PROS – The secret strategy to social bookmarking links is the same – consistency and bulk. This is another extremely time consuming task and should be outsourced in order to be effective. You need to at least hit 100 plus sites that fall under the “social” banner. Obviously the more of these sites you hit a month the faster you will see results. IT IS A NUMBERS GAME.

CONS – The effectiveness of this strategy will greatly depend on what niche market you are in, and how competitive that market is. Many of these sites are now NO FOLLOW sites and the links are good for nothing but driving traffic to your site. This task should be outsourced also.

Web 2.0 Links (Sometimes called Link Wheels)

I just read an article where the “SEO EXPERT” was saying link wheels were dead. I could not believe what I was reading!

I want to make sure that you understand what a link wheel is, so look at the diagram below.

REALLY take a look at the diagram above. How in the hell could it be possible that link wheels are dead? You are only building links for external pages that you have created other links on. There is no way possible that this is a bad thing. You are pushing up third party pages that give your main site more credibility.

Again… The key to building a Link Wheel structure is consistency! You most do it on a monthly basis. Another important thing that I would like to note is you do not only build Link Wheels around your root domain (yourdomian.com) you also want to build Link Wheels around your sub domains i.e. yourdomain.com/page.html.

.EDU .GOV and .ORG PROS AND CONS

As of now these are the HOLY GRAIL OF LINKS. As of now our research shows that these links hold the most weight. Search engines feel that these domains are trustworthy and if you have a link from a trustworthy site then your site must also be trustworthy.

You should be building AT LEAST 50 to 100 of these links a month. What’s the key to your success regarding link building? Say it with me! CONSISTENCY!!! Are you starting to get it?

Have You Heard That Article Marketing Is Dead?

Chances are you have heard that story, and right behind it they were trying to sell you something else.

ALTHOUGH ALL LINKS ARE NOT CREATED EQUAL EVERY LITTLE BIT HELPS.

How do you move a mountain? One stone at a time. The same principal applies to link building.

Some clients ask me since .edu etc links are more powerful why not just focus on them? Well the answer is simple. If you have only high quality links pointing to your site, a red flag goes up as far as search engines and your site will lose ranking if not drop all the way out of the search results. NO SITE ONLINE HAS ONLY HIGH QUALITY LINKS POINTING TO IT. 

You want to vary your link building strategy. You want to grow your links overtime and you want to be… What??? Consistent!

HOW LONG BEFORE YOU SEE RESULTS

There is no set in stone time before you start seeing results. I know its sort of disappointing. The reason for this is that as you submit links, there is no way of telling how long it is before it is approved or how long it will take before the search engine spiders will index the page.

ON AVERAGE the time frame is usually 60 to 90 days before you start seeing results. There are exceptions to the rule and I have had situations where I have seen results in a few days. There are just soooooooo many variables that come into play. The important thing is keep building and do not look back. EVEN IF YOU NO NOTHING ABOUT OTHER ASPECTS OF SEO DO LINK BUILDING AND YOU WILL ACHIEVE GOOD RANKINGS IN THE SEARCH ENGINES. 

If your not already doing so, make backlink building the cornerstone of your SEO efforts. At least 75% of your efforts should be spent on building backlinks.

If you want some more quick tips on backlink building I wrote a free report that you can download entitled, “Backlink Black Book.”