A number of my clients hit the panic button during the Google Panda Attack. Google began changing their algorithms once agin. This time it affected even those that were doing everything right according to their last major change. The good news for me was many businesses were willing to give me the keys to the kingdom to save them from the savage panda.
The good news for you is I am going to give you some advice for free, no strings attached. First and foremost it is important for you to understand what Google is trying to do. The search engine segment of Google wants nothing more than to give the end user the best possible search results that they can. As Google continues to increase their search result strategy there are people out there who are also busy at work trying to find ways to cheat the system. This does more harm than it does good for all of us, and is the main reason for the “Google Updates.”
The search engine giant despite the negative internet buzz is not out to destroy websites. It is important that you keep in mind that all search engines were created by humans and are subject to error. When changes are made they are made with changes to ultimately serve the end user, and sometimes a few innocent victims may inadvertently get caught up in the shuffle.
Lets Look At The Facts
There are some aspects of Google’s formula that will never change. Content will always be King no matter what changes Google comes up with. Backlinks will also continue to be an important factor to search engine rankings. After all the Internet only exist because of the linking structure i.e. the web. From time to time Google will shift the value of various links thus fluctuating search engine results. Without getting all technical this is what happen with the “Panda Update.”
Believe it or not this is one of the best times to takeover a market, or to dominate a keyword phrase. When Google makes a major change and a ton of online businesses loose rankings they panic. I have been able to dominate the search engines for competitive keywords that I would otherwise have not even gone after. This is mainly possible because I am always tracking my competition as much as I track my own results.
One of the things the Panda Update did was change the value of certain links. It gave more value to links such as Facebook likes, and the Google +1 (of course there is a little more to it than getting a bunch of likes from facebook). Whatever you do – do not waste your time buying a bunch of clicks on the likes button, +1 it will not serve you at all.
I am amazed at how many rip-off artist are charging people for facebook like, and +1 clicks. These businesses seemed to pop up overnight (I guess they did now that I think about it). These are mainly overseas scam artist from what I could tell.
How To Get Your Pages Back To The Top
If you were one of the thousands and thousands of people affected by the Panda Update here is a formula to get your pages back to the top.
- Analyze the top 5 results for the keyword phrase you are trying to raise your search engine results for. You want to reverse engineer those sites to see what it is they have done to take your old position. Do they have more content? Do they have the keyword in the title? Do they have the keyword phrase in their headline? What keyword density are they using, etc…
- Re-optimize your page according to the results that you have discovered by reverse engineering your top 5 competitors.
- Its time to build backlinks. You want links from social bookmarking and media sites. You will want to build backlinks using blog comments. Build backlinks from .edu, and .org sites. Launch your article marketing campaign, and your press release campaign. Start building links to the various link directories.
Wash, rinse, and repeat. If you follow those simple steps you will indeed crush your competitors, and ultimately survive the Panda Attack.
To learn more about building high quality backlinks get my free report – Backlink Blackbook
