This article is geared towards (Internet Marketing Virginia) my fellow business owners here in the wonderful state of Virginia, although it applies to all business owners around the world. I will explain the importance of having an online presence on the Internet and how it will benefit your business as far as generating additional revenue. I will do this by sharing a few personal stories that I know you will be able to relate to.
I was driving down Virginia Beach Blvd and couldn’t help but notice all the businesses that were closing down. I pulled into a plaza and began walking into business after business asking why they were closing? The answer was the same all the way across the board, “We are shutting our doors do to the economy.” The majority of them didn’t have websites, and those that did, didn’t have a clue how to utilize it let alone marketing online.
I thought about one of my local clients that owned a beauty salon who hired me to help her take her business online. She and I went to work on putting our strategy together and six months later her business was booming. She had built an opt-in list of about two hundred clients. Whenever she was having a slow day she would run a special and send it out to her list and the cash would roll in.
I want to share one more story then I will tie it all together and put a bow on it for you. I had received a call from a young lady who wanted help with her website. One of the first things that I do when dealing with a client is to find out a little background information about there business. After interviewing this lady there was no way on earth that I could have been prepared for what came next. She told me that she made wedding clothes for small dogs. Just when I thought that I had heard it all this took the cake.
In a nutshell she just put up a website with a few pictures and added a PayPal button. She had her website for a few years, and at most she would receive an email from time to time telling her how cute the photos were of the dogs dressed in wedding gowns and texedos. Until she heard about me her entire business marketing had consisted of word of mouth. I went to work on optimizing her website and with in a few days she had received her first order online. Over time we had built an excellent friendship as well as a business relationship. It was normal for her to give me a call just to say hello at least once a month, so it was no surprise to me when I saw her number on the caller I.D. However I did find it surprising to hear a sad tone to her voice this time. She told me she was afraid that she had a little bad news. She went on to explain that she was going to have to shut the website down and was no longer going to need my services.
My first thought was something was wrong with her, and I was immediately worried. I asked her was she ok, did something happen? She began to chuckle as she explained everything was fine. The problem was she was so backed up from all the orders coming in that she felt it was best to just close the website down temporarily until she had a chance to catch up.
I shared both of those stories with you for one simple reason… They are both proof positive that if those two businesses can survive in what most would consider an economic crisis, then all other businesses can do the same no matter where they are located in the world. If used correctly the Internet will serve as an extremely powerful marketing/lead generating tool for your business.
I don’t want to mislead my readers, so before I end this article I want to make it clear that the amount of time it takes to start seeing results from your online marketing efforts will vary. The stories I shared with you were unique and they were able to see results rather fast. The amount of time it will take will depend on the competitive market in your area. However it will work, that much I can guarantee.
Whatever you do, don’t wait until your business has already began to sink and attempt to launch a website out of desperation. Make it apart of your marketing strategies soon as possible.
I would like to end this article with a quote that I have been using for years, and that quote is this… Procrastination is the number one killer of success around the world. It is better to take an action than to take no action at all. With that thought in mind go take action right now.
Tim Beachum has been providing SEO and consulting services to small and large companies for ten years. He has earned the reputation as “The SEO Bully” from having the ability to dominate any niche at will. Join his SEO Gorilla Tactics newsletter right now. It doesn’t matter if your are interested in Internet Marketing Virginia or you just want to learn seo.
More Resources >> Internet Marketing Virgina Web 2.0 Graphics
















