Let’s start off by looking at the facts. Whenever Google places sitelinks beneath your website listing you are going to generate more traffic to your site. Statistics show that the majority of Web surfers will click on the top three search results. Logic would dictate that having more links in the top three search results would generate more traffic to your website… Correct? Of Course!

The bad news is sometimes Google’s robot goes a little haywire, and it does not always display the correct sitelinks. In this blog post I am going to show you exactly how to check your sitelinks, and make sure that the Google’s robot is doing its job correctly.

My research reveals that Google will only return sitelinks when they are confident that the searcher is looking for a specific website. If you want to see if your website has any sitelinks listed in Google it is really easy to find out. All you have to do is search Google for your domain name without the .com extension. You can also use any keyword or keyword phrase that you know that your website is listed in the first position for. This would generate the same result as using the domain name.

There are two different ways that your site links listing will show up in Google search results each way has a different meaning:

  1. Your sitelinks listing should be identical to your website’s navigation links, this means that Google can parse your website’s information and divide your website into different categories. This is extremely good.
  2. Some site links may appear as random page listings. This means that your navigation links were unable to be parsed by the Google robot and Google simply selected the pages with the most backlinks and used them to represent your sitelinks. This is okay because at least you have multiple pages listed but isn’t great.
  3. Then there is the third option, which I consider the doomsday option. This is when Google does not display any of your site links. This means chances are your pages cannot be parsed correctly, there are multiple reasons that this could occur. This is very bad.

The bottom line is this, if your website has a good quality navigational structure, it will be extremely easy for you to get sitelinks for your website.

Sitelinks listed in the Google results are appealing to Web surfers. However sitelinks have nothing to do with the position that your website will receive within the Google rankings.

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