Search Engine Position Ranking: On Page Optimization

On November 30, 2010, In SEO Information For Beginners, by admin

Understanding Search Engine Position Ranking

As the search engines become more intelligent and more user friendly so must the Internet Marketer. The days where good content was all it took to dominate the front page of the search engines have long been gone. It is all about search engine position ranking and on page as well as off page optimization. In this blog post I am going to focus on the aspects of on page optimization since it is one of the first things that you should be focused on.

Once of the things you should keep in mind is the fact that there is nothing that some software package can do for you that you cannot do yourself. However the use of software will save you a tremendous amount of time.

If you master the art of on-page optimization not only will you rank well in the search engines you will also increase the readability of your website, thus creating a better overall user experience. In a moment I will reveal to you some simple strategies to help you instantly with your on-page optimization. Ok lets prepare to open the floodgates of traffic.

Search Engine Position Ranking – Title Tag Tips

If you had three Internet Marketers in a room and asked them if they felt the title tag is important, you would inevitably get three different answers. The information that I am sharing with you is a result of my own personal experiences and not the ramblings that I read in some ebook.

What is a Title Tag?

The title tag is a small piece of HTML code that looks like this:

<Title>On Page Optimization – The Key To Search Engine Position Ranking</Title>

In this example the keyword phrase is “On Page Optimization.” Notice how I used it at the beginning of the Title Tag. This is done to display the importance to the search engine bots.

Your not always going to be able to use your keyword phrase at the beginning of your Title Tag and still have your title legible. Your goal is to at least have it as close to the beginning of the title as possible.

Your Title Tag is the first element of your web page that the visitors see, as well as the first element on your web site to be indexed by the search engines. As far as the visitor is concerned you will need to make your Title Tag appealing, and eye catching. When it appears in the SERs (Search Engine Results), it has to make the reader want to click it and visit your page.

Just remember when it comes to your Title Tag you have to find a balance. You goal is to please the almighty search engines that will bring you tons of traffic as well as your visitors who will bring you riches if you deliver as promised.

What Is A Meta Description Tag?

It is true that the Meta Description Tag no longer carries the amount of weight that it once did. It is also true that it is better to have one than not have it at all. Your Meta Description Tag looks like this:

Your Meta Description should capture the essence of the web page and give the reader a brief overview. You want to make sure that you have your targeted keyword phrase in your Meta Description.

Since your Meta Description will show up in the search engine results you want to make it enticing. It should encourage the user to click on the link and visit your page. If the objective of your page is to generate leads you may want to include your phone number in your description.

What Are Header Tags?

Header tags count for a lot on your page, they are the <H1>Search Engine Position Ranking</H1> <H2>The SEO Bully</H2> <H3>SEO Strategies</H3>. The Header Tag is used for the sites Header, subtitles, and as post titles. Often times you can break up your content by using headers to introduce each new section or thought.

Search Engine Position Ranking: More Important HTML Tags

There are some text style HTML tags that will help you to earn some extra points with the search engines. For example the <b> or <strong> tags can be used to emphasize your targeted keyword phrase. Keep in mind OVER USING THIS TAG WILL GET YOU PENALIZED SO USE WITH CAUTION.

Just like the bold tag, there is an Italic tag which should also be used to highlight your keyword phrase in your copy. This tag looks like this:

<i>search engine position ranking</i> or <em>keyword phrase</em>

This too must be used with caution.

The last of the HTML tags that will serve you is the underline tag. This is used like the bold tag and the italic tag. Just like the others it should be used with caution and over using it could easily get you penalized.

Optimizing Your Keywords and Your Content for Search Engine Position Ranking

Just like most aspects of on-page optimization your content has to be appealing to the search engine bots as well as readers. A rookie mistake is to stuff their content with to many keyword phrases. This is known as keyword stuffing, and can get you kicked out of the search engines before you could blink your eye.

If you have been playing around with Internet Marketing and search engine position ranking for any length of time I am positive that you have heard of the term, “keyword density.” I am not sure why people argue the importance of keyword density, there really is not any thing to argue about. Some so-called industry experts say that keyword density is not important. The truth is they are flat out retarded! When the search engine bots come to your page it has no way of knowing what your page is about. It uses things such as your Title Tags, your Meta Descriptions, and the content on your page to determine what your page is about.

It does not take a rocket scientist to determine the fact that your keyword density plays an important factor when it comes to search engine position ranking and on-page optimization. Since I see so many free sites out there that offer keyword density formula calculators that are inaccurate, I thought I should just show you how to do the formula yourself.

Count the number of total words on your page (you can copy and paste your copy in any word processing program such as Word or Pages to find out the total number of words.)
Count the number of times you have used your targeted keyword phrase in your copy.

Apply the formula below:

Keyword Density = ([Keyword Count]*100)/(Total Word Count)

I realize not everyone loves mathematics as much as I do so allow me to give you a real life example of how the formula works when it comes to search engine position ranking:

Lets say that your copy is 500 words about Search Engine Position Ranking, which is the term that you are optimizing your page for.

The total word count: 500
The number of times your keyword phrase was used: 12
“Search Engine Position Ranking” (density) = (12*100)/500

Your keyword density = 2.4%

Once again I cannot emphasize enough the importance of finding that perfect balance, when trying to please the search engines and your visitors. Many newbies make the mistake of focusing to much on trying to utilize their keyword phrase that they tend to over use it, which hurts them ultimately.

When I first started in Internet Marketing there were not as many tools to help automate the process and achieve a top search engine position ranking like there is today. It use to take me hours just to correctly optimize one page – it was horrible.

Two Things That You MUST Remember

Its all about finding the correct keyword phrase before you even think about search engine position ranking. Although there are free tools out there none of them give you enough information to help you totally dominate the market like I teach my students to do. I can always tell those who use the free tools I see them everyday as I take their lunch money. There is only ONE tool that I recommend for doing keyword research, and that tool does WAY MORE THAN THAT. I use it all day everyday and that tool is Market Samurai. OMG that tool is it, but do not take my word for it go down load the trial version it is totally functional and YES – that link is an affiliate link for me. You are not obligated to use it. Jut take your ass and go download it I do not care how you get it just get it!
The next tool that I will share with you is an on-page optimization tool which I HIGHLY RECOMMEND. Now this tool is by no means perfect, but it will save you a lot of time, which in this game is equal to money. I am talking about the SEO Pressor.

I made you a short video to show you the POWER of both tools and how they can be used to skyrocket your search engine position ranking efforts as well as save you loads of time and help you to make truck loads of money.