Just when you thought the storm was over and you were starting to rethink your business model Google returns for round two. As you know Google has been making changes to their algorithm which has shaken up the internet marketing world. Some websites that were once struggling woke up one morning finding themselves King of The Hill and raking in the doe. While others had pages that plummeted to the bottom of the hill with little to no revenue coming in.
According to the Online Publishers Association, the algorithm changed shifted approximately $1 billion in annual revenue. What does that mean Tim? Let me put it this way… A lot of people are looking in the help wanted ads for a job as you sit there reading this awesome blog post.
Blog post all over the Internet have been saying that the new change was only focused on content farms. THIS IS NOT TRUE!!! The new algorithm also targets low quality websites. That raises the question, “What does Google consider low quality websites?” I have put together a list to clear up any confusion that you may have:
- Websites that do not have enough content to be considered useful
- Websites with poorly written content
- Websites that consist of content that have been copied from other websites (this is a HUGE NO NO.)
It use to be that unique content was good enough, well those days are long gone you have to go beyond unique content. You content has to actually be useful to the end user. If you have low quality content on a portion of a website it can bring down the overall score of the entire site.
The best advice that I can give you is to REMOVE any low quality, or scraped pages that you currently have on your site. Re-optimize the pages, and continue to build high quality backlinks.
Speaking Of Backlinks
According to Google’s Matt Cutts you should not be using article marketing because the websites that publish your articles and the backlinks to your site are of low quality. He has stated that “in his opinion” that Google will soon devalue those type of links and this two could affect your search engine rankings.
For years I have taught various article marketing strategies, and I too am sad to hear those good times coming to an end. I would imagine you share my feelings on this issue and are asking, “what should I do now?”
Continue building high quality pages and start focusing 75% of your efforts on building quality backlinks from sources such as high quality link directories. If you haven’t done so in the past start utilizing Squidoo pages, HubPages, and Facebook pages.
Link Exchanges
The Internet Marketing cycle has come full cycle. In the beginning before the Search Engine Wars, link exchanges were the way to generate traffic. Once search engines came into play, the art of exchanging links faded away. It would appear that they are making a come back, and a strong one at that.
About a year ago when I suggested to one of my clients that we build a link directory on the backend of his site he almost had a stroke. He fought me tooth and nail and did not want to do it. A leap from PR3 to PR6 later, and several thousand dollars a month in additional income he praises me to all of his business partners.
My friend I did not share that with you to impress you… I want to impress upon you that if you want to survive the storm you better take action now…
Its Now Or Never
My regular rate for site review and consulting can cost anywhere from ($500 to $10,000+). My on-page optimization report starts at $250 (for the report only!) For a limited time I will personally review your site and compile a report along with my notes on where you are going wrong. I will also compile three OnPage Optimization reports for any three pages on your site. These reports will tell you EXACTLY WHAT YOU NEED TO DO TO DOMINATE GOOGLE.
So here is what you get:
My personal site review and consulting (Valued at $500)
3 On-Page optimization reports (Valued at $750 for 3 reports plus 3 additional follow up reports)
Total $1,250
You only pay a one time fee of $97
THE CATCH
I am doing this to gather information for a case study and, I ask that you write a honest review regarding your experience and the quality of information you will gain throughout this process. I cannot offer these services for long at this rate and if you are even remotely serious about your online business and making money online I highly recommend that you take advantage of this offer right now.
NOTE: You must have a website, and your own domain name. You cannot fully optimize blogs and webpages that are offered by free services.
Once you have paid you will be taken to a form where you will need to enter the following information:
1. Your Full Name
2. The 3 URL’s and keyword phrases that you you want to optimize the pages for i.e.
URL: 1 – http://www.yourwebsite.com
Keyword Phrase: 1 – plastic blue widget
URL: 2 – http://www.yourwebsite.com/keywordphrase2
Keyword Phrase 2 – orange widget online
So on etc..
3. Enter your contact information phone number (add country code if applicable), email address (this is where I will submit your reports to)
