About a week ago Google was granted their patent, and in said patent it describes how the Big G segments the content of a web page. It is not only important to have high quality content on your site, the location of your content is also a factor that will determine whether your page received a higher or lower ranking.
Content Segmenting
For the most part the majority of web pages consist of a header, footer, navigation, content, etc. Not all parts of a page are considered equal in Google’s eyes, but I am sure you already knew that much. The text that appears in the main content of your page will be deemed more valuable than the text in any other areas of the page i.e. the footer.
How The Content Is Analyzed
The Google spider and its desire to imitate a human is becoming more of a reality with every algorithm update. Google’s spider will look at your HTML of your page, and try to simulate the display of a web page as it would appear in a browser. It does this in an effort to understand the exact location as well as the purpose of the various parts of the page.
What Is Analyzed In The Different Parts
According to the patent there are several modules that are used to analyze your web page. Those modules are as follows:
Link Analysis – Links that are discovered in different semantically distinct regions may be assigned different values or weights. What that basically means is that the influence of a link in the main part of a web page is probably higher than the influence of a link at the bottom of the page or the footer.
Text Analysis – The value of text on your web page is rated by location i.e. if your keyword phrase appears in the main content or int the title, this page will rank much higher than a page that has your keyword phrase at the bottom or towards the footer.
Image Caption – Any text found near your image is considered to be more relevant to the image than text that is further away. The main function of this module is to rank pictures in the image search results.
Search Result Snippet – The net is cluttered with “gurus” that state that Google does not use the meta description tag. Well that is not entirely true. 
Google will create the search result snippet based on the text in your web page section that is the most relevant to your keyword phrase.
eCommerce Sites Attacked By Panda
If you are the owner of an ecommerce site you may want to duck for cover. Google’s new update that was made on February 24, 2011 wreak havoc on those who have a large site with product descriptions that are duplicate. If you have a small ecommerce site, no big deal simply rewrite the description content and move on with life. However if you have an ecommerce site with 10,000+ pages you are in for a headache.
Its sad to say this but it appears that a lot of legitimate ecommerce sites are being labeled as content farms. If you have an ecommerce site and you have not been affected yet, start updating your site ASAP because your day is coming. If it does you will notice at least a 50% decrease in traffic overnight.
Food For Thought
When you take your car in to be repaired the mechanic will hook his computer up to your car’s computer. He will then run an overall analysis which will give him a general idea of what is wrong with your car. This report will tell the mechanic what is working correctly and what needs to be repaired. Although it only takes the mechanic a few minutes to generate this analysis, they charge anywhere from $75 to $150.
I also use a similar analysis for my clients website. When a client comes to me before I do anything I need to have an over all view of what is going on. Unfortunately my analysis report can take up to a week to complete depending on the size of the website. I also have to take into consideration such factors as what type of platform my clients website is running on. Is it WordPress? Static pages? or something such as an eCommerce site which consist of dynamically generated pages.
Generating a general analysis for a client can take up to a week depending on the number of pages the site has. It is literally impossible for you to diagnose why your site is not ranking well without having an analysis done. By not having an analysis it is like throwing darts in the dark trying to hit a bullseye.
What Should Be In Your Analysis
I have included an analysis from one of my students. Stop reading this right now and review the report. Seriously!!! Do it now!!!
Click here to see actual report
Is this guys site perfect??? NOPE! In fact a year ago he didn’t even know what a blog was. Just within the last few months he learned how to make a link. I AM NOT JOKING Although he has a long way to go with his site, he is amazed at how the money is slowly but surely trickling in.
My point is this – you need to stop throwing darts in the dark and focus your efforts. You can check all of the things in the report above and do it yourself, or you can have me do it for you. Either way GET FOCUSED.
For $47 I will do all the work and generate a report exactly like the one above for your website/blog. YOU MUST have your own domain name. I say this because it is a waste of time trying to optimize a free hosted website.
Once your payment has been verified, you will be taken to a page where you can submit your information. Here is what you will need to submit:
- Your full name
- Phone number where you can be reached (if necessary)
- Email address where I can reach you (this is important) this is the address where your report will be sent to
- The URL of the site you want an in-depth report generated for. This must be a root level domain i.e. www.yourdomainname.com.
Please let me know what you think about the report and how it has helped skyrocket your search engine rankings.
Click the button below to order your report now.
