In this blog post I am going to once and for all clear up all the B.S. surrounding duplicate content and the big bad Google. So many people hit the panic button every time Google makes a change to their algorithm. I am not complaining, because my phone rings off the hook and my consulting fees go through the roof when this happens. However there are those out there struggling trying to make a living online and make the mistake of listening to every quick-buck guru out there to find themselves having to start over again  when the guru’s quick fix approach stops working. I am going to tell you how to do it right, and the rest is up to you.

Lets start demystifying this duplicate content conundrum by first understanding Google and their ultimate objective, a little better. I think sometimes we give Google way more credit than they deserve. At the end of the day Google’s search engine is nothing more than lines of code created by a programmer. The code used to create it is only as good as the person sitting at the computer entering it. Googles search engine is no more or no less – thats it!

Can you agree with me so far? If so continue, if not move on because in your world the sky is falling, and there is nothing that logic can do to help you my friend :D However if you have decided to continue lets dive a layer deeper into demystifying this conundrum of ours shall we?

Let’s rock…

The job of Google’s Search engine is to provide high quality search results to the end user. This is how Google brings home the bacon (make their money) and their number one interest is bringing home as much bacon (to make as much money) as possible.

Most people tend to take Google’s decisions personal as if they kicked in our front door and started slapping our loved ones around.  It is nothing like that, they are committed to doing their job, and desire to be the best in the world at it. Personally I applaud their efforts, as do my accountant, and all the real estate I have accumulated over the years do to being able to generate free traffic via Google. I thank you Google!!!

A Little Common Sense Can Go A Long Ways

The main thing that Google gets pissed about is the idiots that will copy articles 100% just create a junk site (I know this for a fact because I was once that idiot). That approach is dead and if you get caught doing it you will pay dearly. That is not my opinion, I am speaking from experience.

Does Article Spinners Work?

Most article spinners that I have encountered work awesome as far as the search engines are concerned. However the spun articles never make since as far as the reader is concerned and sooner or later that will end up biting you in the ass.

The only article “spinner” that I know of is UAW that I have had success with. The said think is that whoever is in charge of their marketing over there had done nothing to get their software out of the “article spinning” genre. I am sure I am going to get in trouble for revealing this but I want you to know.

I do not consider UAW to be a “article spinner” because you are creating all the content yourself that it uses to manipulate your article. You create 3 versions of your article, rewriting each version so that it has the exact same number of paragraphs etc. (boy am I dancing on the edge by revealing this information). Their system will take your 3 unique versions and create hundreds if not thousands of versions for you. THIS IS A POWERFUL TOOL!!!

Over the past few years I have not had a single site with UAW content on it banned, nor have they dropped drastically or anything of the sort. You can always expect fluctuations in the market just as with any business.

My Advice To You

It is always good to keep your ear to the ground to see what the big G is up to. Stop looking for the magic bullet to making money online. This site right here is a good example of what I am trying to teach you here. I have never once optimized a single page on this site. I have done nothing to advertise or promote it as far as PPC, On-page optimization, or Off-page optimization. I may have mentioned it in other videos or during speaking engagements. This site has been climbing the Alexa charts driven by nothing but pure passion.

According to Google Analytics the majority of my traffic is return traffic and others linking to my site from there site. Do what you love and love what you do and you will be fine my friend.

I have watched search engines come and go over the years and I have still managed to pay the bills and travel the world. The sky is not falling and it never will my friend. Use a little common sense and you will be amazed at how far that will take you.

Put yourself in the shoes of someone searching for help on your subject matter. Would you read your site? Would you purchase something from your site? If you can honestly say yes to those questions then you are on the right track. The rest is about learning a few simple techniques to increase your traffic.

I hope this article has helped you, and I would love to hear form you. I took time to write this for you, it is your turn to take time to leave a comment :D

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